AdWeek's Watch Awards honor top web videos for creativity, originality, and excellence, focusing on storytelling over metrics like views and shares. Entries are divided into Production, Programming, and Talent. Here are some favorite winners from this year’s lineup.
AdWeek released the Watch Awards showcases the best web videos that exemplify creative execution , originality and overall excellence. Often times web content is measured numerically by views, likes, shares, etc – however these award winners are honored by their ingenuity to bring stories to life on the desktop/mobile screen. Entries are split into three buckets: Production, Programming and Talent.
Below are some of our favorites from this year’s winners. The full list of winners can be viewed HERE.
Web Video promoting Beats By Dre
Winner for Best Cinematography and Best Editing
Credits
Agency: R/GA, NEW YORK
Production Company: Sword Fight
Editing Company: Rock Paper Scissors
Sound Design Company: Inner Circle Sound
Visual Effects Company: Brewster Parsons
Web Video put out by Microsoft
Winner for Best Live Video Production
Credits
Agency: POSSIBLE, Seattle
Editing Company: KVL Editorial, Seattle
Visual Effects Company: Lightpress, Seattle
Web Video promoting Electronic Art’s NFL Madden video game
Winner for Best Video Targeting Millennials
Credits
Agency: HEAT, San Francisco
Production Company: Hungry Man, Los Angeles
Editing Company: Arcade, Los Angeles
Music Company: Beacon Street Studios, Los Angeles
Web Video promoting Activision’s Call of Duty: Advanced Warfare
Winner for Best Visual/Special Effects
Credits
Agency: 72andSunny, Playa Vista
Production Company: Pony Show Entertainment, Los Angeles
Editing Company: Rock Paper Scissors, Santa Monica
Sound Design Company: The Formosa Group, West Hollywood
Recording Studio: Lime Studios, Santa Monica
Design Company: Legacy Effects, San FernandoVisual
Effects Company: MPC, Vancouver
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