Product sampling
Effective product sampling programs increase trial and speed up the sales cycle between a brand and consumer.
Specialized brand staff
Experiencial event activation
Contingent Workforce
Trade Shows & Corporate Events
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Every workforce need is different, so we understand there is not a “one-size-fits-all” application for potential staff. We pride oursleves in creating opportunity-specific microsite job applications on every event. This allows Attack! to “push out” relevant information on the company, needs and project duration to staff and then “pull in” specific criteria around experience, availability and interest.
Every workforce need is different, so we understand there is not a “one-size-fits-all” application for potential staff. We pride oursleves in creating opportunity-specific microsite job applications on every event. This allows Attack! to “push out” relevant information on the company, needs and project duration to staff and then “pull in” specific criteria around experience, availability and interest.
Every workforce need is different, so we understand there is not a “one-size-fits-all” application for potential staff. We pride oursleves in creating opportunity-specific microsite job applications on every event. This allows Attack! to “push out” relevant information on the company, needs and project duration to staff and then “pull in” specific criteria around experience, availability and interest.
Every workforce need is different, so we understand there is not a “one-size-fits-all” application for potential staff. We pride oursleves in creating opportunity-specific microsite job applications on every event. This allows Attack! to “push out” relevant information on the company, needs and project duration to staff and then “pull in” specific criteria around experience, availability and interest.
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"Attack! has been a great partner to Humm. Their attention to our brand and the performance of each and every demo has helped to make our demos more and more successful. Attack! has helped us find solutions to scaling our field activations. The team is collaborative, solution-focused and performance driven. I am very happy to have them as a national demo & event staffing partner."
"Attack! has been a great partner to Humm. Their attention to our brand and the performance of each and every demo has helped to make our demos more and more successful. Attack! has helped us find solutions to scaling our field activations. The team is collaborative, solution-focused and performance driven. I am very happy to have them as a national demo & event staffing partner."
"Attack! has been a great partner to Humm. Their attention to our brand and the performance of each and every demo has helped to make our demos more and more successful. Attack! has helped us find solutions to scaling our field activations. The team is collaborative, solution-focused and performance driven. I am very happy to have them as a national demo & event staffing partner."
"Attack! has been a great partner to Humm. Their attention to our brand and the performance of each and every demo has helped to make our demos more and more successful. Attack! has helped us find solutions to scaling our field activations. The team is collaborative, solution-focused and performance driven. I am very happy to have them as a national demo & event staffing partner."
"Attack! has been a great partner to Humm. Their attention to our brand and the performance of each and every demo has helped to make our demos more and more successful. Attack! has helped us find solutions to scaling our field activations. The team is collaborative, solution-focused and performance driven. I am very happy to have them as a national demo & event staffing partner."
"Attack! has been a great partner to Humm. Their attention to our brand and the performance of each and every demo has helped to make our demos more and more successful. Attack! has helped us find solutions to scaling our field activations. The team is collaborative, solution-focused and performance driven. I am very happy to have them as a national demo & event staffing partner."
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"Attack! has been a great partner to Humm. Their attention to our brand and the performance of each and every demo has helped to make our demos more and more successful. Attack! has helped us find solutions to scaling our field activations. The team is collaborative, solution-focused and performance driven. I am very happy to have them as a national demo & event staffing partner."
"Attack! has been a great partner to Humm. Their attention to our brand and the performance of each and every demo has helped to make our demos more and more successful. Attack! has helped us find solutions to scaling our field activations. The team is collaborative, solution-focused and performance driven. I am very happy to have them as a national demo & event staffing partner."
"Attack! has been a great partner to Humm. Their attention to our brand and the performance of each and every demo has helped to make our demos more and more successful. Attack! has helped us find solutions to scaling our field activations. The team is collaborative, solution-focused and performance driven. I am very happy to have them as a national demo & event staffing partner."
"Attack! has been a great partner to Humm. Their attention to our brand and the performance of each and every demo has helped to make our demos more and more successful. Attack! has helped us find solutions to scaling our field activations. The team is collaborative, solution-focused and performance driven. I am very happy to have them as a national demo & event staffing partner."
"Attack! has been a great partner to Humm. Their attention to our brand and the performance of each and every demo has helped to make our demos more and more successful. Attack! has helped us find solutions to scaling our field activations. The team is collaborative, solution-focused and performance driven. I am very happy to have them as a national demo & event staffing partner."
"Attack! has been a great partner to Humm. Their attention to our brand and the performance of each and every demo has helped to make our demos more and more successful. Attack! has helped us find solutions to scaling our field activations. The team is collaborative, solution-focused and performance driven. I am very happy to have them as a national demo & event staffing partner."
Let’s have a look at one of our happy clients - Poppi. Poppi is taking on the challenge withtraditional soda brands with their prebiotic soda. To elevate their field marketing efforts andleave lasting impressions with their target audience, Attack! designed experiential brandactivations that took the brand across the country.
With a mobile vehicle, trikes and beach umbrellas equipped we took on popular beachesacross the US. This tour resulted in over 89,000 cans samples, and over 146,000interactions with customers! This case certainly demonstrates its effectiveness and is one ofthe many experiential marketing examples that Attack! can claim responsibility for.
In this digital era, it can be difficult to attract attention from your target audience. Theimportance of mobile marketing cannot be overstated in such a competitive landscape. Witha mobile marketing tour, you can target campaigns specific to regional preferences, localhot-spots, or even cultural nuances. It’s created in a way that stands out and attractsattention from the right customer. Cool brand activations can get you the attention that youseek for your brand, and highlight the benefits of mobile marketing advertising.
Besides increasing brand visibility, direct engagement will boost your brand. Creating apersonal connection with customers fosters trust and loyalty over time. Actively engagingwith your customer base will make your brand more relatable and approachable, making youmore memorable than a digital interaction. Understanding mobile marketing advantages anddisadvantages will allow you to effectively leverage this powerful tool for your brand'ssuccess.
Event marketing and experiential marketing are related concepts but differ in their focus andapproach:
1. Event marketing:
Event marketing involves promoting a brand, product, or service through participationin or hosting of events such as trade shows, conferences, festivals, and corporategatherings. The main aim is to boost brand awareness, generate leads, drive salesand build relationships with customers or partners.
2. Experiential marketing:
Experience marketing, also known as engagement marketing or brand experiencemarketing, involves creating immersive and memorable brand experiences thatdirectly engage consumers on a personal level. Experiential marketing aims to evokeemotions, stimulate senses, and create meaningful connections with consumers to influence brand loyalty.
Event marketing leverages events to meet marketing goals, while experiential marketingfocuses on building brand personality. While there is overlap between the two approaches,experiential marketing goes beyond traditional event settings and places greater emphasison interaction, engagement, and storytelling.
The cost of a marketing tour varies widely based on factors like duration, scale, locations,activities, staffing needs, and logistics. Costs you should consider are:
1. Vehicle Rental or Purchase: Renting or purchasing a branded vehicle or trailer is asignificant expense. Costs vary depending on the type of vehicle, size, customizationand duration of use.
2. Tour Logistics: Costs for fuel, maintenance, insurance, permits, tolls, and parking,especially for long-distance or multi-location tours.
3. Marketing and Promotion: Budget for advertising, social media, email campaigns,PR, and promotional materials to attract participants.
4. Staffing: Factor in the costs for hiring and training brand ambassadors, tourmanagers and drivers.
5. Production and Equipment: Expenses for branded materials, signage, displays,interactive elements, giveaways and other necessary equipment.
6. Miscellaneous Expenses: Additional costs for permits, licenses, insurance, security,catering, accommodations, and contingency funds.
Working with experienced agencies helps to provide insight into typical costs and ensures your budget aligns with your objectives and expectations, making the process more cost-effective.
