WHY DO EXPERIENTIAL AGENCIES USE STAFFING AGENCIES?

Bringing any event to life is a challenge in itself, more so when you’re organizing an experiential marketing event. It’s a complex task that takes an immense amount of planning and strategy, with execution needing to be almost flawless. Not only does it have to be memorable, it has to connect with your audience and contribute to your bottomline. From conceptualization to logistics, implementation, documentation, and much more, they are many intricate facets to executing an event. One crucial component being having the right people in place to make that happen, which leads to our main point: event staffing. Much to their own detriment, many marketers and brands make the mistake of planning around their event staff as an afterthought or a last minute addition; this is for a number of reasons, with not having enough time or resources for instance. This is where hiring a staffing agency or a brand ambassador company comes into play.

It's understandable that some brands won't outsource their staffing needs; after all, who knows their company better than themselves? Here are a few common misconceptions about the perceived value of in-house staffing:

We feel it’s cheaper to handle it internally. While paying a 1099 resource internally is less expensive, two things need to be considered in that equation. Firstly, the task of recruiting, vetting, and managing, this is where the majority of the additional cost comes in hiring a staffing agency, and secondly, the missed opportunity and loss in productivity should you hire poorly or be unable to hire at all. Conducting background checks, reference verification, and the like, is a time-consuming process, tasks which event staffing agencies are most effective and efficient at. This is a small part of what they do for a living; trust them, they know what they’re doing.

I want to know who is working my programs. The right staffing partner will thrive on transparency. They will want you involved every step of the way, from final selection, to hiring, training, management, and more. They will also give you direct access to the staff so that it feels as if the agency is simply an extension of your internal team; you still hold the reigns and have the final word.

Staffing agencies don't really understand our requirements like we do. Not every staffing agency will get your requirements, which is why it’s up to you to do your due diligence prior to selecting one. The right event marketing agency or brand ambassador company will know their specializations as well as their limits. Before taking any job, they will first understand who you are and what you need to best determine the most effective approach.