Humm Case Study | Attack! Marketing | United States

2000

Activated over 2000 in-store, retail demos throughout the US in Whole Foods, King Soopers, Krogers, Albertsons, QFC, Publix and other independent chains

19.5%

Increase per store sales by >19.5%

About Humm

"Humm Kombucha is a brand of raw, unpasteurized, live kombucha that's made using a proprietary fermentation process and a combination The company was founded in Bend, Oregon in 2009 with the goal of helping people feel good. Humm's kombucha is vegan, gluten-free, keto-friendly, and available at retailers nationwide."

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Challenge

Seeking a demo/experiential agency that could activate nationally
Needing to have superior reporting capabilities in order to gain data quickly for continual optimization
Needing to increase sales consistently, nationally

Highlights

Developed custom reporting portal providing real-time access to data via region, store, day of the week, etc.
Optimized activations to increase store sales.
Provided Humm with both a retail demo & an event solution giving them access to great talent nationally for all their field marketing needs.

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