Experiential, Product Engagement, For Sports & Entertainment

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2000+

Fans participated in the full fan experience

1000+

Faces were painted at the events

5000+

Rally rags were distributed

500+

Fan photos were shared to social media

About Nike

Nike, Inc., is one of the largest and best-recognized global sports and athleticwear brands. Its extensive lineup includes its long-running Air Jordan, Air Force 1, and other “Air” models. Converse shoes and apparel (including those bearing the iconic Chuck Taylor All Stars logo) have also been a part of Nike since its 2003 acquisition. Nike is known for its celebrity endorsement deals with top athletes, including Michael Jordan, Tiger Woods, LeBron James, and Serena Williams.

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Challenge

  • Create an unforgettable experience for U of O fans that highlighted Nike's love of the school and the unique bond between the brand and the University's fans.
  • Create an interactive event marketing experience for University of Oregon football fans.
  • Promote Nike’s link to the University of Oregon.

Highlights

  • Attack! created an Oregon-branded football obstacle course (tunnel, football toss, hurdles, etc.) that attendees experienced wearing the new Nike Trainer shoes.
  • Branded premium items such as rally towels and t-shirts were distributed to participants to celebrate the event.
  • Professional photos were captured at the end of the course available to be shared on social networks.
  • A live DJ and the Oregon Duck mascot and cheerleaders drove engagement and supported fans.
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