Experiential marketing uses immersive, memorable events—like vending machines or giant dragon skulls—to engage consumers. Creative Guerrilla Marketing explains it well, showing how these experiences enhance brand awareness and drive revenue, making it a unique yet effective approach in the marketing landscape.
From vending machines that turn you into James Bond to giant dragon skulls that block your path on the beach, experiential marketing has become increasingly popular and common. However, most people still might not fully understand what “experiential marketing” means.
A recent article by Creative Guerrilla Marketing breaks down the term clearly and provides examples that will help you wrap your mind around what exactly “experiential” means in marketing. In the end, there are many types of marketing, but they all share the focus of driving revenue or increasing awareness.
Read “Experiential 101: What is Experiential marketing?” at the Creative Guerrilla Marketing Blog.
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Christian Jurinka serves as the CEO and oversees the business development and strategic vision for the agency. Attack! connects brands with consumers, driving loyalty, purchase and velocity through comprehensive, ROI-focused field marketing services.
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