Product Sampling, Event Activation, Retail & Consumer Packaged Goods

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20%

Resulted in 20% increase in Marketshare. Expanded to 10 additional markets over 5 years

Added

Added Los Angeles, Miami, New York & more

Team

Entire team was bought out and brought internally within Nestle organization

About Nesquik

Nesquik is a brand of food products made by Swiss company Nestlé. In 1948, Nestlé launched a drink mix for chocolate-flavored milk called Nestlé Quik in the United States; this was released in Europe during the 1950s as Nesquik. Since 1999, the brand has been known as Nesquik worldwide. Today, the Nesquik name appears on a wide range of products, including breakfast cereals, powdered mixes for flavored milk, syrups, ready-to-drink products, candy bars, fondue fountains, hot chocolate mix, and more.

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Challenge

  • Reintroduced the Nesquik brand and its milk products to adult consumers in SF Bay Area.
  • Showed the impact of experiential marketing against all other marketing/media options by using ideas like street teams and offering event staffing jobs.
  • Helped the brand develop a viral presence by using brand awareness techniques.

Highlights

  • Yearlong campaign with hundreds of Nesquik sampling events executing simultaneously across SF Bay Area.
  • Utilized the Nesquik bunny, and a branded vehicle, in conjunction with a 6-day/wk city team for a 1-year long ‘test’.
  • Interactive games, competitions, sweepstakes events to drive social shares and consumer engagement.
  • Strategic large-scale guerrilla PR stunts including a paparazzi flash mob during Oscar season.
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