Lime Case Study | Attack! Marketing

128,000

Customer Interactions

99%

Staff Show Rate

7700

Rider Education Momanets

6300

In Person App Downloads

About Lime

Lime is an American transportation company that offers dockless electric scooters, bikes, and mopeds for short-term rent in over 280 cities across nearly 30 countries. Lime's goal is to make affordable, eco-friendly transportation options accessible to the public and reduce reliance on cars for short trips.

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Challenge

As part of a national safety initiative, the 'Respect the Ride' campaign, Attack was tasked with deploying on-the-ground safety ambassadors to educate local communities about rider safety
Quickly and effectively scale across 28 markets in a short time
Ensure collaboration and management of a locally-nuanced activation of a national campaign
A need for superior reporting capabilities in order to gain data quickly for continual optimization

Highlights

Efficiently recruit, train, and schedule Field Market Managers and Brand Ambassadors across 28 markets
Collaborated with Lime HQ and Local Lime Ops teams on scheduling, event, and location preferences
Create customized local schedules for each market to activate 4-5 days a week for 4 weeks
Developed management processes/procedures, which led to a nearly perfect staff show rate of 99%
Designed & developed a custom reporting tool to monitor results at a national, local, and daily level

Experiential Engagement, Consumer Education, Lifestyle Brand

128,000

99%

7700

6300

About Lime

Challenge

Highlights

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