National Alcohol Off-Premise Demo Program

Contact Sales

69,254

Quality Engagements

+2000

Activated in-store,retail demos throughout the US

8000

Total Hours

THE CHALLENGE

  • Generate awareness around
    Beefeater Gin and its awards
  • Drive in-store sales of Beefeater and Beefeater 24

SOLUTIONS & HIGHLIGHTS

  • Organized over 2000 sampling events in 16 markets nationally
  • Partnered with Fever-Tree Tonic to offer samples of Beefeater with a popular pairing
  • Engaged with consumers about the brand’s history and recent awards
  • 128 Brand Ambassadors for a total of 6 months
  • Generated a 19.5% increase in sales
  • On average, more than 4 bottle sold per hour for each activation, resulting in 26,686 bottles sold.

Attack! Beefeater

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