Mobile marketing tours

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What are Experiential Mobile Marketing Tours?

Mobile marketing tours are strategic campaigns designed to engage consumers directly through immersive brand experiences delivered via a mobile platform. With these tours, you take your brand on the road—literally! The best experiential marketing campaigns involve traveling to various locations, such as cities, events, or festivals, in a branded vehicle equipped with interactive elements, product demonstrations, and promotional materials. These tours can be used for product testing, press generation, community involvement, or connecting with new target audiences, genres, and subgenres.

Getting the Most Out of Brand Activation

Brand activations help create interactions between a brand and its consumers. Our goal is to drive consumer action and ultimately increase brand awareness, loyalty, and sales. Besides mobile event marketing, other activation ideas include in-store activations, digital activations, sponsorships, and partnerships. Depending on your needs, budget, and time limitations, Attack! Marketing can make your brand more tangible and relevant in your consumer’s everyday life.

Benefits of Mobile Marketing Tours for Your Brand

The advantages of mobile marketing tours are:
  • Increased Brand Visibility: Mobile tours enable brands to reach a wide audience by traveling to different locations, maximizing exposure and visibility for the brand.
  • Targeted Audience Reach: Brands can strategically choose tour locations to target specific demographics or geographic areas, ensuring that their message reaches the right audience.
  • Increased Product Trial and Purchase Intent: A mobile tour provides an opportunity for consumers to try products firsthand through sampling and demonstrations.
  • Content Generation: Mobile tours generate user-generated content and social media buzz as consumers share their experiences online, amplifying the brand’s reach and visibility.
  • Market Research Opportunities: Brands can gather valuable insights and feedback from consumers during the mobile tour, helping to inform future marketing strategies and product development efforts.

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Complete Mobile Marketing Tour Solutions

We deliver creative, innovative activation ideas and trackable strategies tailored to your brand’s specific needs, goals, and milestones. Our roots are steeped in production and execution, but over the past decade, Attack! has evolved as a top-down leader in the creation of mobile consumer experiences. Our in-house teams work in step with yours to ensure no detail is skipped, and we are building/delivering an experience at every step that matches your goals and vision.

What are the best ways to connect with your audience through mobile tour marketing?

Connecting with your audience through mobile tour marketing involves several key strategies:
  • Create Engaging Experiences: Design interactive and memorable brand experiences that resonate with your audience.
  • Utilize Social Media: Leverage social media platforms to amplify your mobile tour’s reach. Encourage participants to share their experiences using branded hashtags and user-generated content.
  • Foster Two-Way Communication: Encourage dialogue andfeedback, allowing consumers to ask questions and shareopinions.
  • Market Research Opportunities: Gather valuable insightsfrom consumers during the mobile tour to inform futurestrategies.

How to plan the perfect mobile marketing tour?

Planning the perfect mobile marketing tour requires careful consideration of various factors. To ensure success, we follow these principles:
  • Set Clear Objectives: Define measurable goals, such as increasing brand awareness, driving product trials, or generating leads.
  • Choose Strategic Locations: Select destinations with high foot traffic, favorable demographics, and local events.
  • Leverage Technology: Integrate technology like mobile apps, AR, and QR codes for interactive experiences.
  • Develop a Comprehensive Marketing Plan: Use multi-channel marketing to promote the tour.
  • Hire a Best-in-Class Tour Staff & Local Staff: Train brand ambassadors to deliver consistent experiences.
  • Measure and Optimize: Track success and refine strategies using key metrics.
  • Don’t Bite Off More Than You Can Chew: Utilize experts for optimal results and management ease.

Creativity is Key

As marketers, we understand the importance of engaging with your audience. At Attack!, we LOVE engaging with brands in playful, memorable ways. Attack! prides itself on a seasoned creative team that delivers mobile marketing tours driving positive consumer sentiment and trackable results! We deliver memorable, award-winning tour experiences that will leave a lasting impression on your consumer!

Other services we provide

Retail in-store demo: In need of some in-store excitement? Attack! can create and deliver the most memorable in-store demos that your customers will love.
Event staffing: We ensure your brand events are staffed with well-trained, local personnel.
Product sampling: 74% of consumers who engage with a brand say they’re more likely to buy the product being promoted. Let us speed up your sales cycle!
Experiential marketing: Attack! puts experience, infrastructure, and imagination to work, ensuring your campaign is unforgettable.

Tour Logistics Expertise

From the moment a client engages with Attack!, they are provided with production calendars, specific points of contact, and a clear path to all deliverables and deadlines during the onboarding process. From ideation drop dates, to program vehicle and material procurement, to staff recruiting and training, to campaign LAUNCH!, we strive to be ultra-communicative and a step ahead. Whether it's coordinating logistics or ensuring timely execution, our expertise ensures a smooth and successful mobile marketing tour.

Our Mobile Marketing Capabilities

vehicle-programs

CREATIVE

  • Ideation + Concepting
  • Activation Schematics
  • 3D Rendering + Specs
  • Strategic Planning

PRODUCTION + FABRICATION

  • Branded Environments
  • Promotional Vehicles + Experiential Assets
  • Branded Promotional Goods
  • Kitting & Fulfillment
in-house-icon

ON-SITE FIELD STAFF

  • Talent Acquisition
  • Scheduling
  • Live Training
  • Kitting & Fulfillment
  • Incentive Programs
  • Event Day Check In/Out
  • Product Inventory
  • Event Reporting + KPIs

REPORTING + ANALYTICS

  • Custom Event Recap + KPIs Dashboard
  • Promotional Vehicles + Experiential Assets
  • Program KPIs + Campaign Benchmark Reports
  • Predictive Analytics + Ongoing Optimization

Why hire Attack! to create your next mobile experiential marketing tour?

We are experts in mobile marketing tours! Brands trust Attack! Marketing to develop and manage their experiential campaigns for several reasons:

Expertise and experience:

With over 20 years of experience in the field marketing industry, Attack! Marketing has a proven track record of planning and executing successful mobile experiential marketing tours. Our team of seasoned professionals has the expertise and knowledge to design innovative and impactful tour experiences that resonate with target audiences.

Strategic Approach:

Attack! Marketing takes a strategic approach to mobile experiential marketing, focusing on understanding the brand’s objectives, target audience, and market landscape. We work closely with our clients to develop tailored tour strategies that align with their goals and deliver measurable results.

Creative Excellence:

We pride ourselves on our creative excellence, bringing fresh activation ideas and innovative concepts to every mobile experiential marketing tour we undertake. From concept development to execution, our team leverages cutting-edge technology, immersive activations, and interactive elements to create memorable brand experiences that leave a lasting impression.

Comprehensive Services:

Attack! Marketing offers a full range of services to support every aspect of mobile experiential events, including tour planning and logistics, vehicle branding and customization, staffing and training, event production, and performance measurement. We handle all the details, so our clients can focus on their core business objectives.

Proven Results:

Our track record speaks for itself. Attack! Marketing has a history of delivering exceptional results for brands across various industries through our innovative marketing campaigns. We measure success based on key performance indicators such as brand awareness, engagement, and return on investment, and we continuously strive to exceed our clients' expectations.
Overall, brands can trust Attack! Marketing to develop and manage their mobile experiential marketing tours because we are dedicated to delivering excellence at every stage of the process. From concept to execution, we are committed to helping our clients achieve their marketing objectives and elevate their brand experiences to new heights.

Mobile Marketing Success Stories

Maximizing Events with Cutting-Edge Technology

Attack! Marketing uses a variety of technologies to maximize events, including:

Every workforce needs is different, so we understand there is not a “one-size-fits-all” application for potential staff.  We pride ourselves in creating opportunity-specific microsite job applications on every event. This allows Attack! to “push out” relevant information on the company, needs and project duration to staff and then “pull in” specific criteria around experience, availability and interest.

Tours are aimed to engage your future consumers through product trial and fun, memorable brand experience. But we understand the ultimate goal is about increasing sales and creating loyalty to your brand.  It is for this reason that Attack! has built and utilizes tracking technology on every program that allows us to track our engagement, trial and sales efforts against your ultimate goals. We’re built from the ground up to produce return for our clients and have powerful technology that allows us to track it in real time.

Routing and Inventry

Our client platform was built to get real time updates from field staff on tour supply inventory, out/inbound shipping updates, vehicle information and information around every logistical element of your tour. It is a system designed to gather data and stay ahead of any potential challenges that can (and will) occur on the tour.

Team Performance

Once workforces are deployed, your dedicated Attack!account team will help oversee day-to-day communication and quality control with both contractors and clients. A full suite of contingency planning is readily available to address any changes or last-minute needs.

Don't take​ our word for it

Frequently Asked Questions

"Got questions? We’ve got answers – dive into our FAQs for quick insights and support!"
What is an example of a mobile marketing tour?

Let’s have a look at one of our happy clients - Poppi. Poppi is taking on the challenge with traditional soda brands with their prebiotic soda. To elevate their field marketing efforts and leave lasting impressions with their target audience, Attack! designed experiential brand activations that took the brand across the country.

With a mobile vehicle, trikes and beach umbrellas equipped we took on popular beaches across the US. This tour resulted in over 89,000 cans samples, and over 146,000 interactions with customers! This case certainly demonstrates its effectiveness and is one of the many experiential marketing examples that Attack! can claim responsibility for.

Why is mobile marketing so effective?

In this digital era, it can be difficult to attract attention from your target audience. The importance of mobile marketing cannot be overstated in such a competitive landscape. With a mobile marketing tour, you can target campaigns specific to regional preferences, local hot-spots, or even cultural nuances. It’s created in a way that stands out and attracts attention from the right customer. Cool brand activations can get you the attention that you seek for your brand, and highlight the benefits of mobile marketing advertising.

Besides increasing brand visibility, direct engagement will boost your brand. Creating a personal connection with customers fosters trust and loyalty over time. Actively engaging with your customer base will make your brand more relatable and approachable, making you more memorable than a digital interaction. Understanding mobile marketing advantages and disadvantages will allow you to effectively leverage this powerful tool for your brand's success.

What is the difference between event marketing and experiential marketing?

Event marketing and experiential marketing are related concepts but differ in their focus and approach:

1. Event marketing:
Event marketing involves promoting a brand, product, or service through participation in or hosting of events such as trade shows, conferences, festivals, and corporate gatherings. The main aim is to boost brand awareness, generate leads, drive sales and build relationships with customers or partners.
2. Experiential marketing:
Experience marketing, also known as engagement marketing or brand experience marketing, involves creating immersive and memorable brand experiences that directly engage consumers on a personal level. Experiential marketing aims to evoke emotions, stimulate senses, and create meaningful connections with consumers to influence brand loyalty.

Event marketing leverages events to meet marketing goals, while experiential marketing focuses on building brand personality. While there is overlap between the two approaches, experiential marketing goes beyond traditional event settings and places greater emphasis on interaction, engagement, and storytelling.

How much does a mobile marketing tour cost?

The cost of a marketing tour varies widely based on factors like duration, scale, locations, activities, staffing needs, and logistics. Costs you should consider are:

1. Vehicle Rental or Purchase: Renting or purchasing a branded vehicle or trailer is a significant expense. Costs vary depending on the type of vehicle, size, customization and duration of use.
2. Tour Logistics: Costs for fuel, maintenance, insurance, permits, tolls, and parking,especially for long-distance or multi-location tours.
3. Marketing and Promotion: Budget for advertising, social media, email campaigns, PR, and promotional materials to attract participants.
4. Staffing: Factor in the costs for hiring and training brand ambassadors, tour managers and drivers.
5. Production and Equipment: Expenses for branded materials, signage, displays, interactive elements, giveaways and other necessary equipment.
6. Miscellaneous Expenses: Additional costs for permits, licenses, insurance, security, catering, accommodations, and contingency funds.

Working with experienced agencies helps to provide insight into typical costs and ensures your budget aligns with your objectives and expectations, making the process more cost-effective.

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