THE CHALLENGE

• Garner interest & trials of Merrell’s new All-Out product line.
• Execute nationwide tour and drive on-site sales.
• Having customers experience and try on different types of Merrell Footwear away from a retail location

SOLUTION & HIGHLIGHTS

• Organized Merrell’s presence at Down & Dirty Obstacle Race Tour.
• Managed footprint logistics, vehicle leasing, and insurance coverage.
• Engaged with attendees and assisted on-site sales.
• Coordinated photo shoots
  in front of branded
  back-drop.