National In-Store Retail Demo Partner

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500

Demos Nationality

24

Events Held

12,000

Boxed Water's provided direct to consumers

Sales

Incentive program boosted sales across the board

About Boxed Water

Challenge

  • Provide national in-store & event sampling for the brand as it rapidly expanded across the country.
  • Work with sales so they had a one-stop shop for making field marketing requests, both for field marketing events as well as retail sampling.
  • Highlight why Boxed Water is Better (sustainability).

Highlights

  • Created a single-entry event & demo request system for Boxed Water sales & marketing team members to request event/demo support nationally.
  • Created a national infrastructure of Field Market Managers, Event & Demo Specialists highly trained on Boxed Water culture & product knowledge.
  • Developed a training curriculum & demo program where Event & Demo Specialists encouraged passers by into a discussion about the sustainability of the product, and how their purchase can make a substantial difference.
  • Engage customer conversion through conversations about how simple choices can help reduce customers’ carbon footprint, as well as reminding them of Boxed's pledge to protect the environment.

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