Experiential

A Presence-Minded Approach to Marketing

Presence Marketing is more than a trend; it’s a brand awakening. Engaging consumers across all senses closes the conversion gap faster, transforming one-dimensional touchpoints like TV and social media into interactive, immersive experiences that drive participation and independent thinking.

Christian Jurinka

Published On:

July 23, 2024
October 15, 2024

Updated On:

November 11, 2024
October 15, 2024

Table of Content

  • A Presence-Minded Approach to Marketing
  • Further Reading on the Attack Marketing Blog

The industry is looking toward the importance of Presence Marketing, not as a trend or a newly discovered concept, but as an awakening of their brand. Being in front of your target consumer and interacting with all of their senses closes the conversion gap quicker. It does so by taking all of those one-dimensional touch points that tv, social, print and sound have so conveniently provided them with over the past several months and grants them exclusive access to participate, interact and think for themselves.

Click here to read the full article on LinkedIn

Further reading on the Attack Marketing blog:

Christian Jurinka

20+ years
of experience
About the author

Christian Jurinka serves as the CEO and oversees the business development and strategic vision for the agency. Attack! connects brands with consumers, driving loyalty, purchase and velocity through comprehensive, ROI-focused field marketing services.

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About the author

Christian Jurinka

15 years of experience