"Be present" applies to brands too. Presence Marketing encourages brands to engage daily with consumers, letting them experience products or services live, enhancing loyalty and market share. It’s about creating meaningful, in-the-moment interactions, not just selling—bringing brand presence into everyday lives.
A common phrase in yoga or meditation, but one also heard over and over in our daily lives. We tend to get more out of our lives when we’re truly present and in-the-moment, but it’s not an easy thing for most of us to implement. Now imagine telling a brand that it could gain greater market share by being present with their consumers on a day-to-day basis. By letting consumers engage live with a product/service to get the most out of the experience. This isn’t a yoga class. This is Presence Marketing.
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Lorene brings 15+ years of experience in project management, client relations, & accounting. As Director of Operations at Attack!, she oversees all of our team members & accounts & has a special knack for making the complex simple for our clients. She’s a passionate SF Giants fan, live music lover, & dedicated animal activist.
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