Beefeater Case Study | Attack! Marketing

69,254

Quality Engagements

2000+

Activated in-store, retail demos throughout the US

8000

Total Hours

About Beefeater

A quintessential London Dry Gin, Beefeater has a remarkably clean flavour, with a bold juniper character that is balanced with strong notes of citrus. Beefeater Gins include our original award-winning London Dry Gin, fruity flavoured spirits and premium editions. One London distillery, 9 stills and as many botanicals make the world's most awarded gin under the supervision of the world's most experienced Master Distiller.

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Challenge

Generate awareness around Beefeater Gin and its awards
Drive in-store sales of Beefeater and Beefeater 24

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Highlights

Organized over 2000 sampling events in 16 markets nationally
Partnered with Fever-Tree Tonic to offer samples of Beefeater with a popular pairing
Engaged with consumers about the brand’s history and recent awards
128 Brand Ambassadors for a total of 6 months
Generated a 19.5% increase in sales
On average, more than 4 bottle sold per hour for each activation, resulting in 26,686 bottles sold.

National Alcohol Off-Premise Demo Program

69,254

2000+

8000

About Beefeater

Challenge

Highlights

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