Seasonal Off-Premise Demo Partner ​

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22,500+

Quality Engagements

4th

Year of Activation

10,000+

Total Hours

32,000

More than 4 bottle sold per hour for each activation

About Josh Cellars

Josh Cellars is an American winery that primarily produces California wine. It was launched in 2007 by American vintner Joseph Carr and named as a tribute to his father Josh. As of 2023, it was the best-selling premium table wine brand in the United States,and the most popular brand of wine in the country for wine over $10/bottle.

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Challenge

  • As part of a national safety initiative, the 'Respect the Ride' campaign, Attack was tasked with deploying on-the-ground safety ambassadors to educate local communities about rider safety
  • Quickly and effectively scale across 28 markets in a short time
  • Ensure collaboration and management of a locally-nuanced activation of a national campaign
  • Need for superior reporting capabilities in order to gain data quickly for continual optimization

Highlights

  • Activated several thousand in-store product  at Total Wine and More, BevMo and other retail locations nationally.
  • Enable consumers to have specially branded, imprinted labels for their Josh Wines holiday purchases.
  • Raised sales across all regions
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