Successfully coordinated travel and packing of Merrell products and booth across the nation
About Merrell
Merrell is an American outdoor footwear designer and manufacturer who has set the pace for this industry since its inception in 1986. Its roots are in hikiing, trail running and light weight, durable comfort.
As part of a national safety initiative, the 'Respect the Ride' campaign, Attack was tasked with deploying on-the-ground safety ambassadors to educate local communities about rider safety
Quickly and effectively scale across 28 markets in a short time
Ensure collaboration and management of a locally-nuanced activation of a national campaign
Need for superior reporting capabilities in order to gain data quickly for continual optimization
Highlights
Efficiently recruit, train, and schedule Field Market Managers and Brand Ambassadors across 28 markets
Collaborated with Lime HQ and Local Lime Ops teams on scheduling, event, and location preferences
Create customized local schedules for each market to activate 4-5 days a week for 4 weeks
Developed management processes/procedures, which lead to a nearly perfect staff show rate of 99%
Designed & developed a custom reporting tool to monitor results at a national, local, and daily level
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