Mobile Tours are a strong, reliable method to connect with target consumers in a memorable, interactive manner. Brands need to reach consumers in their moment of curiosity - Mobile Marketing Tours beautifully and efficiently create those moments.
Great mobile marketing tours create interest, brand adoption, loyalty and sales. They can be utilized for new product test marketing, for user-generated content, to create press, for community involvement or to connect your brand with new target audiences, genres and sub-genres.
Know exactly who you’re talking to and address them directly in your event job advert. The advert should act as a self-refining sieve, gently eliminating unsuitable candidates as it progresses. By the end, only those who tick all the boxes should be left.
Through mobile marketing tours, you get to take your brand on the road - either within one or many cities. It is your brand showcase, parked at NY Fashion Week, the Hamptons, at a local music festival, yoga event, or at strategic locations best suited for the brand.
Attack! creates, builds and manages mobile marketing tours throughout the US. We advise clients on routing, based upon our extensive experience in partnering with events, local business and lifestyle brands, creating tours, each uniquely geared to reach the demographic and geographic goals of the brand.
Each tour is different, and highly suited for big and small brands, both mature brands and emerging brands a like. What makes each tour unique and special is the front-end consultation and ideation process where goals, strategies and wow factors are aligned to build the very best consumer experience. We seek innovative brands eager to connect with new consumers. Our experience is varied, but the attention to detail and joy created through our mobile marketing tours is uniform. We would love to build something for your brand.
Each mobile tour is different. We learn from you who that ideal consumer is, your key markets, and your goals for the program - physical, digital, measurement, throughput, etc.
Let's take a look...
In order to support their partnership with legendary Nascar driver Jimmy Johnson and his move to Indy Car racing, Attack! worked with Carvana to manage the tour, which included an Indy Car, a giant toy car vending machine and other crowd favorite assets, plus live Indy Car trivia to stoke the interest of the crowds and generate leads for the brand. The tour visit 14 Indy Cup races, and an additional 14 Carvana corporate locations, racking up more than 5000 miles in 9 months, and generating over 18,000 leads.
What says holidays like EggNog (and Southern Comfort). Inspired by previous work we had done for Merrell Footwear, we concepted an oversized (14ft tall) EggNog container, capable of visiting holiday events, and serving the curious consumers. Being 14ft tall, the container was impossible to miss, and the crowds lined up to try the two holiday flavors available. Once there, the public could use our photowall and props to capture moments and share! 24,000 samples later and what was created is a annual phenomena people are eager to see again!
Summer fun with the hottest prebiotic soda! Attack! delivered with impactful mobile vehicles, trikes and beach umbrellas and the Poppi Challenge, pitting Poppi against traditional SODA. Poppi was determined to elevate their field marketing to leave a lasting impression in the sun! Thanks to their amazing field marketing focused summer, they were able to achieve some amazing numbers - Over 89,000 cans sampled, and over 146,000 interactions that left a lasting impression on their customers!
For example, you might ask a candidate to prepare a sample event budget, write an RFP (request for proposal) or create a piece of marketing material for your event. This can help you assess how they perform under pressure, as well as test their understanding of your company.
The importance of flawless execution and support are at their core. Pulling off a single or multi-day event requiring tens or hundreds of support people, moving parts and itineraries is a colossal effort. Our experience makes the job easier!
Experience, Infrastructure, and Imagination. We know that an effective experiential marketing program needs to be immersive, sensory and unforgettable in all the right ways.
Effective product sampling programs increase trial and speed up the sales cycle between a brand and consumer.
We're built to produce returns real-time for our clients and have powerful technology that allows us to track it in real-time.
