Josh Cellars Case Study | Attack! Marketing | United States

22,500+

Quality Engagements

4th

Year of Activation

10,000+

Total Hours

32,000

More than 4 bottle sold per hour for each activation

THE CHALLENGE

Support Oct Nov Dec (OND) season for Josh Wines across Total Wine and More, BevMo and other retail locations nationally.
Generate brand awareness.
Create a Gift-Giving occasion.

SOLUTION & HIGHLIGHTS

Activated several thousand in-store product at Total Wine and More, BevMo and other retail locations nationally.
Enable consumers to have specially branded, imprinted labels for their Josh Wines holiday purchases.
Raised sales across all regions

Attack! Josh

Josh Cellars is an American winery that primarily produces California wine. It was launched in 2007 by American vintner Joseph Carr and named as a tribute to his father Josh. As of 2023, it was the best-selling premium table wine brand in the United States,and the most popular brand of wine in the country for wine over $10/bottle.

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