THE CHALLENGE

• Create an unforgettable experience for U of O fans that highlighted Nike's love of the school and the unique bond between the brand and the University's fans.
• Create an interactive event marketing experience for University of Oregon football fans.
• Promote Nike’s link to the University of Oregon.

SOLUTION & HIGHLIGHTS

• Attack! created an Oregon-branded football obstacle course (tunnel, football toss, hurdles, etc.) that attendees experienced wearing the new Nike Trainer shoes.
• Branded premium items such as rally towels and t-shirts were distributed to participants to celebrate the event.
• Professional photos were captured at
  the end of the course available to be
  shared on social networks.
• A live DJ and the Oregon Duck mascot and cheerleaders drove engagement
  and supported fans.