Event Activation, Product Sampling, Consumer Electronics & Technology

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Hosted

NFC-focused giveaways to drive first time use (music downloads, VIP venue access, etc.)

Nationwide

Managed logistics and staffing for all events

Custom

Developed custom reporting system tying all venues together into 1 single reporting portal

THE CHALLENGE

  • Drove brand awareness around Samsung NFC technology through brand ambassadors and corporate event planning.
  • Helped owners try NFC at least once to overcome learning curve barrier.

SOLUTION & HIGHLIGHTS

  • Organized over 2,500 corporate events in 6 months across 42 different venues (sports, music, etc.)
  • Product demos and direct engagement introduced consumers to their device’s NFC capabilities.

Attack! Samsung Event Activation

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